Word of mouth is the best, fastest and most honest advertising there is.

What is word of mouth actually?

Word-of-mouth advertising is the most effective and cheapest form of advertising. A satisfied customer recommends you and your services to friends, acquaintances and relatives and doesn't ask for a penny in return. The customer/client praises your service and the way you work and tells their friends, acquaintances and relatives. This creates a wildfire and your diary starts to burst at the seams.

How does word-of-mouth propaganda come about?

Friendliness, honesty, competence, a pleasant atmosphere and authenticity are great and expected qualities, but they do not lead to word-of-mouth recommendations. However, there are elements that usually lead to a positive word-of-mouth recommendation:

1. the boah effect:

Whenever something unexpectedly positive or even surprising happens, the customer is astonished and perhaps even "positively shocked". I call this experience the boah effect.

NoteOffer your customer/client something unexpectedly positive and they are guaranteed to recommend you.

In my practice I proceed as follows:
I never ask my customers or clients why they have come to my practice. Normally, the first thing you are asked is where the "shoe pinches".

My clients take a seat and I start the analysis with energetisch.fit. With my self-developed and researched program, I achieve a reproducible hit rate of 80-90%. This means I can pick up my client directly where they are and achieve an incredible BOAH effect, because no customer/client expects something like this.

The "boah effect" leads to the second most important component for good word-of-mouth propaganda being achieved:

2. trust and credibility

Because the analysis is very accurate and has a reproducible hit rate of up to 90%, I achieve a high level of trust, which inevitably leads to a significantly high level of credibility with my customers.

I have personally found that credibility is established with most customers when I can explain something in detail - and the customer also understands it.

Once belief and trust have been established, the third and essential component for a positive word-of-mouth recommendation automatically follows:

3. optimal effect and support

"If I can measure or calculate something - and it corresponds to my client's personal feelings - then I can also treat it"

Jürgen Bergauer,MSc

The wonderful and enriching thing about working with their energetic.fit software is that the effect of the treatments is just as good as the quality of the reproducible and scientifically verifiable analysis.

Therefore, make sure that the effect of the therapy is at a high level with your method.

Of course, it is not possible to judge in advance how well a customer will accept the therapy, but the factors mentioned above already ensure good effectiveness.

So if all three important components are combined and work together, then your customer will be helped and you will achieve good word-of-mouth advertising.

By the way:

We have just completed the energetisch.fit expert version, which can optimally support you as a therapist in the analysis as well as in the effect.

If you have any questions, are interested or would like a demonstration, just get in touch at info@energetisch.fit.

On our help page help.energetic.fit all questions are answered. Also Videos and Instructions are can be found here.

energetic greetings

Jürgen Bergauer, MSc